Do Freelance Writers Need a Website?

Do Freelance Writers Need a Website?
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I get this question asked so many times, especially from brand new freelance writers or those who are thinking of starting a career as a freelance writer. 

The short answer is – Yes! you need one.

It’s easy to get started without a website, but it’s almost impossible to make a full-time living as a freelance #contentwriter without a website.

Here are the top 4 reasons to start a freelance writers website today!

freelance writers

#1 Own the client relationship

“Every great business is built on friendship.” — James Cash Penney.

The first and foremost reason is that you need to own the client relationship. 

Simply put together, ‘owning a client relationship’ means your customers are yours and they’re not going somewhere else. 

You need to “OWN” the relationship, and keep it forever. Unlike, other freelancing platforms where you can earn money no doubt, but can’t own the customer. 

One fine morning you wake up and find yourself get kicked out of the site. Your 10-15 years of professional freelance writers profile becomes simply inaccessible. 

Have you felt this pain before? I have had a similar experience in the past,  and that’s why I recommend my fellow freelancers not to build their digital castle on someone else land.

Even, if you have a very good rating and a good number of jobs in the queue, do you agree that the freelance site’s algorithm can push your listing off the main page? And suddenly, you stop getting orders.

Build your online reputation, gain trust, and acquire the customer. Let’s understand this with a live example of freelance writers website.

Kat-Boogaard-web-screenshot
Kat Boogaard is able to capture client’s attention with an authentic and friendly voice. Instead of pitching her portfolio on the website, she is trying to establish a relationship first “get to know me better”.

#2 Stand out from the crowd

“If you want to stand out from the crowd, give people a reason not to forget you.” — Richard Branson.

Let for a moment put yourself in the client shoes. When you start your search to hire freelance writers, what are the basic qualities do you look for?

  • Somebody whom you can trust and doesn’t disappear in between the project.
  • Someone who is a professional – your portfolio, testimonials, and photos will convey the message.

Having your own website means business. If you are able to place yourself as an expert in your niche, you will have clients keep coming back to you over and over again.

lock-hughes-website-screenshot
Locke Hughes is able to create a perfect professional impression with her writer website and able to show instant credibility (worked with reputed publications). 

#3 You control what you offer

Having your own website gives you the freedom to control your business. Ex. You can offer a bonus package (extra services) as a gift for your regular customers.

If you have worked on any freelancing site you already know that you get paid after a big commission cut which can be as high as 20- 40%. And you need to wait 10-15 days for your hard-earned money to arrive in your bank account. 

With your own website, you get paid not in days but in minutes, and you get 100% of your agreed amount.

#4 Market your services as freelance writers

If you want to scale your business then you need to reach out to more customers. It becomes easy to plan marketing campaigns when you have a system in place.

The best way to earn money in the long term is through email marketing. You can create a simple sales funnel to capture interested leads. 

These leads can be engaged, educated, and motivated to buy services from you.

You can strategize content marketing and social media marketing with the help of your digital assets.

Summary

You can start a freelance content writing career without a website, no problem. But if you want to be your own boss and build a full-fledged content writing business then you can certainly consider having your own website. 

The freelance writers website will help you to –

  • Build a system to streamline the lead conversion process
  • Own the client relationship
  • Instead of chasing clients on bidding sites, connect directly with them
  • Market your services on the broader market segments
  • Start a content writing/marketing agency
  • Collaborate with web developers and digital marketers to get clients even without marketing
  • Become financially free

Building a website is easy and affordable nowadays with new technologies that let you create your own WordPress website without writing a single line of code. Go ahead and attend a FREE Online Training on how to Start a WordPress Website today!

If this post motivates you to pursue your dreams, consider sharing it with your freelance writers friends. 


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